Honda CR-V – Interactive 360° Vertical Ad

Objective: Showcase the Honda CR-V’s key features in an engaging and immersive format to boost user engagement and highlight vehicle innovation.

Creative Approach: I designed a vertical video experience that transitions seamlessly into an interactive 360° end card. Users can rotate the CR-V using touch interactions, triggering pop-ups at specific angles that highlight and explain standout features. This combination of motion and interactivity invites deeper user engagement and discovery.

My Role: I handled this project from start to finish — from concept and UX to design and development. I created every stage of the interactive experience, including the creative direction, motion, and development.

Taco Bell – “Answers From Beyond!” Interactive Magic 8-Ball

Objective: Create a playful, attention-grabbing interactive experience that drives awareness and traffic to the Taco Bell website by leveraging curiosity, gamification, and brand personality.

Creative Approach: I crafted an ad inspired by the classic Magic 8-Ball toy—users are invited to physically shake their device mobile device to receive Taco Bell–branded “words of wisdom, advice, or inspiration” from their sauce packets in the crystal ball. The interaction blends novelty with humor, inviting users to engage and explore through a familiar and tactile gesture.

My Role: I handled this project end to end—conceptualizing, designing, and developing the entire interactive experience myself. From UX wireframes to motion design and coding the device-shake logic, every aspect of this ad was a solo effort, ensuring cohesive vision and execution at every step.

Samsung – Rich Media Campaign Series

Objective: Over the years, I’ve developed a suite of rich media ads for Samsung to showcase their latest TVs, home appliances, and devices. Each interactive experience was designed to elevate brand storytelling, making product features both visually compelling and intuitively discoverable.

Campaign Highlights & Creative Approaches:

QLED Surfer – We kick things off with a vertical video that transitions into an interactive end card. Users can slide between two images to instantly compare Samsung QLED display quality with competitor TVs.

QLED “See Nothing Else” – This rich media experience blends a video gallery with a geolocation-powered store-locator map, helping users explore product features and locate nearby Samsung QLED retailers.

FlexWash – Starting with a compelling vertical video, this ad evolves into an interactive showcase featuring hotspots that bring key washer-dryer features to life.

Each of these ads offers a distinct interactive layer—sliding comparison, gallery navigation, or hotspot exploration—tailored to the product and campaign goal.

My Role: I led the creative and technical development of these campaigns from start to finish. I conceptualized the interactive touchpoints, designed the user experience, and developed the end cards and dynamic elements myself. These were true solo projects where cohesive execution and creative innovation were maintained at every stage.

Impact: While performance data varies by campaign, each execution heightened user engagement through interactive discovery—whether it was explore-by-touch, discover features via movement, or navigate product visuals and store availability, fuelled by location insight.

Zyrtec – Dynamic, Location-Sensitive Rich Media Ad

Objective: Build an engaging, personalized mobile ad experience that promotes allergy resilience by delivering context-aware content—like local pollen counts and tailored tips—alongside compelling CTAs for coupons and in-store visits.

Creative Approach: This ad dynamically adapts content based on each user’s location and current weather conditions. Headlines are personalized, pollen counts are updated in real-time, and the creative delivers timely allergy-management advice. We also integrated a coupon and store locator CTA to convert engagement into action—helping users address symptoms and find nearby relief.

My Role: I conceptualized and built the dynamic creative experience, combining animation with live content feeds. I designed the UX and visual elements, and implemented backend logic to ensure headlines, pollen data, and tips updated accurately based on user location and weather data.

Impact: By serving hyper-relevant content, the ad increased user engagement and encouraged higher click-through rates to coupons and store finders.

Facebook & Messenger App Download Campaigns – Global Performance Ads

Objective: Drive app installs for Facebook and Messenger products across diverse markets by crafting high-performing, localized ad creatives tailored to resonate with users globally.

Creative Approach: We developed a suite of performance-focused ads optimized for download conversions. Each creative was adapted for flagship markets such as Brazil, Japan, India, and Russia—resized and localized to suit platform variations and cultural nuances. The campaigns included dynamic ad formats that fit within Facebook’s app ecosystem and delivered compelling messaging across different screen sizes and placements.

My Role: I led the development of these campaign creatives—from ideation to execution. I handled creative adaptation, visual design, and format resizing to ensure each ad performed efficiently across regions and placements. My contributions helped maintain creative consistency and high performance across multiple markets.

Impact: These in-house ads consistently outperformed Facebook’s existing campaigns in key metrics across all target markets—resulting in increased user installs and improved campaign efficiency. 

Starbucks – App Launch & Rewards Campaign

Objective: Helped with the launch of the Starbucks mobile app and Starbucks Rewards program by building a strong user base. The creative needed to highlight app benefits, showcase the simplicity of its user experience, and drive downloads.

Creative Approach: We produced two :15-second video spots designed for mobile-first audiences:

Mobile Order and Pay – Demonstrated how users can seamlessly customize and order their drinks directly in the app, skipping the line and picking up with ease.

Variety – Highlighted the broad menu options and rewards perks, reinforcing both convenience and choice.

The tone was simple, clean, and intuitive—mirroring the app’s design language and making the benefits immediately clear.

My Role: I contributed to the creative development of these spots, shaping the narrative, motion flow, and visual design. I helped translate the app’s UX and perks into short-form storytelling that could resonate quickly with audiences across mobile devices.

Impact: The spots effectively showcased the value of the Starbucks App, encouraging adoption of Mobile Order & Pay and boosting participation in the Starbucks Rewards program.

Sony Pictures – Ghostbusters Movie Campaign

Objective: Support the release of the latest Ghostbusters film with interactive rich-media executions that engage users in playful and memorable ways, driving buzz and trailer views.

Creative Approach: We developed multiple unique ad creatives to bring the Ghostbusters universe to life:

Slimer Slime Wipe-Off – The screen is “slimed” by Slimer, prompting users to physically swipe away the goo and reveal the movie trailer beneath. A fun, tactile interaction that leads to a call-to-action for ticket purchase.

Cinemagraph Posters – Existing poster artwork was brought to life with subtle, looping animations—creating looping GIFs that capture attention through motion while preserving iconic imagery.

Each execution paired whimsy with interaction, engaging fans in unexpected ways that made the campaign stand out.

My Role: I developed these executions from concept through production—translating creative ideas into interactive experiences. I handled the UX design, visual animation, and integration of interactive elements to ensure each creative performed smoothly and delightfully.

Impact: These ads played with surprise and subtle motion to stand out in users’ feeds, encouraging increased engagement and driving curiosity about the movie. The tactile reveal and dynamic posters offered refreshing, playful entry points to the Ghostbusters world.

Alcon – Air Optix Colors Virtual Try-On Rich Media Ad

Objective: Boost awareness and interest in Alcon’s Air Optix Colors contact lenses by delivering an engaging and visually appealing ad experience that highlights color variety and ease of use—ultimately driving trial sign-ups and product consideration.

Creative Approach: We developed an interactive ad where users can drag and drop different colored contact lenses onto a model’s eye, instantly visualizing how each shade transforms appearance. This hands-on experience mirrors the virtual try-on tools Alcon offers on their site, making the ad both fun and functional. The creative design emphasized intuitive interaction and visual clarity to keep engagement high and exploration seamless.

My Role: I led the concept and creation of this rich media experience, translating the try-on idea into a slick, drag-to-apply interaction. I designed the UI elements and animated transitions, and implemented the interactive logic that let viewers explore the full spectrum of colors effortlessly.

Impact: This ad offered a personalized and memorable interaction that aligned with Alcon’s emphasis on confident self-expression. The intuitive engagement drove deeper user attention toward Air Optix Colors and supported in-ad exploration of shade options. If you have metrics—like time spent engaging, color toggles, or CTA click-throughs—those would elevate this narrative even further.

Netflix – Swipeable Video Gallery Ad

Objective: Boost awareness and drives user acquisition for Netflix originals by encouraging discovery through engaging, visual ad experiences.

Creative Approach: We built a swipeable video gallery featuring poster artwork for various Netflix shows. Users can swipe through and tap to watch a short trailer right within the ad—an interactive preview designed to entice users visually and emotionally.

My Role: I developed this rich media experience end to end—from ideation through execution. I handled the poster gallery layout, swipe gestures, and in-ad video playback to ensure a smooth and immersive preview sequence.

Impact: The format allowed users to explore multiple titles quickly, increasing time spent within the ad unit and generating higher trailer view-through rates. 

Kraft Mac & Cheese – Bilingual Recipe Gallery Ad

Objective: Help Kraft Macaroni & Cheese connect with Hispanic audiences in the U.S. by showcasing versatility in recipes and making the brand feel culturally inclusive and approachable.

Creative Approach: We designed a swipeable recipe gallery featuring a variety of dishes made with Kraft Mac & Cheese. Each card highlighted a different way to enjoy the product, balancing fun visuals with easy-to-follow recipe inspiration. To ensure accessibility and cultural resonance, users could toggle seamlessly between English and Spanish versions of the ad—making it inviting for bilingual households and Spanish-dominant users alike.

My Role: I concepted and developed the ad’s interactive flow, designed the gallery visuals, and built the bilingual toggle functionality. I focused on keeping the UX simple while ensuring both language versions carried consistent storytelling and brand identity.

Impact: The ad highlighted Kraft’s versatility as a kitchen staple while strengthening engagement with Hispanic audiences through language inclusivity. 

McDonald’s – Tap-to-Map Rich Media Ads

Objective: Drive foot traffic by enabling mobile users to locate nearby McDonald’s restaurants quickly and easily, turning ad engagement into real-world visits.

Creative Approach: We transformed existing McDonald’s creative assets into mobile-friendly, interactive ad units. The formats included both a compact 320×50 banner and a full-screen interstitial. The standout feature? A dynamic map showing the user’s nearest McDonald’s locations, complete with a “Get Directions” button that launches live navigation—making it effortless to go from ad to drive-through in just a tap.

My Role: I adapted brand assets into these mobile-first ad experiences, designing the UX flow for both banner and interstitial formats, integrating geolocation maps, and implementing the direction CTA. My work ensured the experience was intuitive, fast-loading, and seamlessly tied digital engagement to physical visits.

Impact: By simplifying the path from awareness to action, these rich media ads encouraged immediate, location-based engagement—perfectly aligning with McDonald’s drive-through convenience mindset. 

Listerine – Vertical Video + Store Locator Ad

Objective: Reimagine existing Listerine video assets for a mobile-first audience while creating a seamless path from product awareness to in-store purchase.

Creative Approach: We transformed a 16:9 horizontal commercial into a vertical, full-screen mobile experience. The branded video filled the entire display, maximizing impact and visibility. After playback, the ad transitions into an interactive store locator map, allowing users to instantly find the nearest Listerine retailers (as specified by Johnson & Johnson) and even launch directions to the store.

My Role: I adapted the commercial into a vertical design format, ensuring the video worked flawlessly in a mobile-first environment. I also integrated the interactive store locator functionality and designed the user flow so the transition from video to action felt intuitive and fluid.

Impact: The ad paired storytelling with direct action—capturing attention through an immersive vertical video and converting that interest by guiding users to nearby retailers.