This Honda ad begins with a vertical video and ends with an interactive 360º end card. The user drags their finger to rotate the CR-V. When the vehicle is rotated and gets to certain points a pop up will appear to showcase and describe the specific feature. The feature will highlight on the vehicle as well.

Helping drive awareness and traffic to the Taco Bell website we created Taco Bell’s “Answers From Beyond!” This interactive experience is play off the magic 8-ball asking users to shake their device to find words of wisdom, advice, and inspiration from the Taco Bell crystal ball.

I’ve worked with Samsung for several years creating engaging rich media ads promoting their newest TV’s, home appliances, and devices. We’ve created ads that showcased key features through a mix of video, interactivity, and information discovery.

i. QLED Surfer- This ad starts with a vertical video and ends with an interactive end card showing the difference of picture quality between the Samsung QLED TV and Other TV’s. The users are able to slide the image window showing the difference of quality side by side.

ii. QLED See nothing else- This rich media experience has a video gallery, and geo location store locator map showing the users where the nearest Samsung QLED retail location is within the users radius.

iii. FlexWash- This ad starts with a vertical video then showcases key features of the FlexWash washing machine with hotspots and information.

This Zyrtec ad is an example of a dynamic creative ad. Not only does this ad have animation but the content is dynamically fed. The headline will render depending on location. The pollen count is also dynamically fed into the ad based on local and current conditions. The user will be shown tips according to the days weather conditions. There is also a coupon and store locater call to action to help users get savings and into stores.

I’ve created multiple performance app download campaigns for Facebook and Messenger products on a global scale. All of our in-house creative had out performed any of their current or previous ad campaigns. We created and translated Facebook flagship ads for Brazil, Japan, India, and Russia markets which were a huge hit that helped expand user installs globally. These creatives were resized in different sizes to run on all apps in the ad network.

Starbucks released their app and needed help building its user base. The Starbucks app and Starbucks Rewards program had some really great perks we wanted to share. We also wanted to show the simplicity of the UX and UI. We created two :15 second spots.

i. Mobile Order and Pay

ii. Variety

Created several different executions for the release of the latest Ghostbusters movie.

i. Slimer- The concept of this idea was to have Slimer slime the screen then ask the user to wipe away the slime to reveal the video trailer. The CTA would link users out to a point of purchase.

ii. and iii.- The two posters are an example of cinemagraphs. I used their existing poster art and brought it to life with animation creating these looping gifs.

Alcon wanted to promote their Air Optix Colors contact lenses. We wanted to showcase their commercial and variety of color contact options. We created several versions of this rich media experience. Users can engage with the ad by dragging any contact onto the models eye to change her eye color.

I worked on several projects for Netflix brand and their original content advertising. Our goal was user acquisition. This rich media ad is an example of a video gallery. The user can swipe through the poster art to select and watch a short trailer of that particular Netflix show. Netflix had special promotional deals to help entice user engagement and downloads.

Kraft Macaroni & Cheese wanted to market towards Hispanic audiences in the US. We created a recipe gallery with different dishes all made with Kraft Mac & Cheese. Users would swipe through to view each recipe. The user is able to toggle between this ad in English and Spanish.

I worked with McDonald’s for several years creating these tap to map ad units. I would take their current advertising assets and adapt them for a mobile ad experience. The ads would start with a 320x50 banner or as a full screen interstitials. We show the user where the nearest McDonald’s restaurants are based on their location. Tapping the Get Directions button would give the user live directions into the McDonald’s.

This Listerine ad was created from a 16:9 video into a vertical design. With the commercial content taking up the full width of the screen the branded vertical video was the best solution for a full screen experience. On completion we integrated a store locator map where users can find the nearest Listerine retail stores specified by Johnson & Johnson. The user can get directions to the selected store. Play video.