Creative Director and Head of Creative & Development with 15+ years of experience in advertising, mobile ad tech, and creative leadership. Known for building high-performing teams, pioneering AI-driven creative workflows, and delivering award-winning campaigns for global Fortune 50 brands.
InMobi – Head of Creative & Development, North America / Creative Director | January 2024 – present
Lead the North America creative team, shaping regional vision and influencing global strategy through innovation and design excellence.
Spearhead AI-driven creative workflows, streamlining operations, accelerating campaign delivery, and enhancing personalization at scale.
Partner with Sales, CSM, and Analytics teams to align creative direction with client objectives and business growth goals.
Oversee the end-to-end campaign lifecycle — from pre-sales strategy and concepting to execution and optimization — for Fortune 50 brands.
Mentor and develop creative talent, fostering a collaborative culture of innovation and high performance.
Champion next-gen ad experiences (interactive rich media, video, AI, and dynamic formats) to deliver impactful, measurable results.
InMobi Interactive & Senior Art Director July 2014 – December 2023
Directed multi-disciplinary creative teams, overseeing timelines, workflows, and output quality for global campaigns.
Designed and executed interactive, mobile-first campaigns for Fortune 50 brands including Apple, Starbucks, Netflix, Samsung, Uber, and Facebook.
Partnered with sales on RFPs, mockups, screen recordings, and client-facing presentations, driving pre-sales success and business growth.
Implemented creative process improvements that boosted efficiency by 25%.
Mentored junior designers, establishing best practices and shaping creative team growth.
Pioneered custom animations, responsive designs, and early mobile video integrations, helping establish InMobi as a leader in mobile advertising innovation.
Freelance Art Director 2007 – 2014
Provided freelance design and studio support for leading advertising agencies, contributing to campaigns across print, outdoor, and digital media.
Collaborated with creative teams at top agencies including McCann Erickson, Rivet, MRM Worldwide, Publicis Modem, Publicis Dialog, and Venables Bell & Partners.
4 Zero Eight Tattoo Tattoo Apprentice 2011 – 2012
Trained under professional tattoo artists, developing skills in illustration, line work, shading, and color application.
Assisted in the design and preparation of custom tattoos, translating client ideas into visual concepts.
Gained hands-on experience with studio operations, hygiene standards, and client care within a professional tattoo environment.
Academy of Art University San Francisco July 2007, BFA in Advertising/ Art Direction
Creative Leadership
Creative direction & team leadership
Cross-functional collaboration
Mentorship & talent development
Campaign strategy & storytelling
Design & Art Direction
Concept development & visual storytelling
Interactive & mobile-first design
Branding & identity systems
Print, outdoor & digital media
Innovation & Emerging Tech
AI-driven creative workflows
Dynamic Creative Optimization (DCO)
Rich media, video & next-gen ad formats
Creative performance insights
Design & Creative Tools
Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro
Figma & collaborative design systems
Productivity & Collaboration
Microsoft Office 365
Google Workspace
Salesforce
Jira
Innovation & Emerging Tech
Celtra, ChatGPT, MidJourney & AI-powered creative tools
English and spoken Spanish.