Samsung – Rich Media Campaign Series

Objective: Over the years, I’ve developed a suite of rich media ads for Samsung to showcase their latest TVs, home appliances, and devices. Each interactive experience was designed to elevate brand storytelling, making product features both visually compelling and intuitively discoverable.

Campaign Highlights & Creative Approaches:

QLED Surfer – We kick things off with a vertical video that transitions into an interactive end card. Users can slide between two images to instantly compare Samsung QLED display quality with competitor TVs.

QLED “See Nothing Else” – This rich media experience blends a video gallery with a geolocation-powered store-locator map, helping users explore product features and locate nearby Samsung QLED retailers.

FlexWash – Starting with a compelling vertical video, this ad evolves into an interactive showcase featuring hotspots that bring key washer-dryer features to life.

Each of these ads offers a distinct interactive layer—sliding comparison, gallery navigation, or hotspot exploration—tailored to the product and campaign goal.

My Role: I led the creative and technical development of these campaigns from start to finish. I conceptualized the interactive touchpoints, designed the user experience, and developed the end cards and dynamic elements myself. These were true solo projects where cohesive execution and creative innovation were maintained at every stage.

Impact: While performance data varies by campaign, each execution heightened user engagement through interactive discovery—whether it was explore-by-touch, discover features via movement, or navigate product visuals and store availability, fuelled by location insight.