Kraft Mac & Cheese – Bilingual Recipe Gallery Ad

Objective: Help Kraft Macaroni & Cheese connect with Hispanic audiences in the U.S. by showcasing versatility in recipes and making the brand feel culturally inclusive and approachable.

Creative Approach: We designed a swipeable recipe gallery featuring a variety of dishes made with Kraft Mac & Cheese. Each card highlighted a different way to enjoy the product, balancing fun visuals with easy-to-follow recipe inspiration. To ensure accessibility and cultural resonance, users could toggle seamlessly between English and Spanish versions of the ad—making it inviting for bilingual households and Spanish-dominant users alike.

My Role: I concepted and developed the ad’s interactive flow, designed the gallery visuals, and built the bilingual toggle functionality. I focused on keeping the UX simple while ensuring both language versions carried consistent storytelling and brand identity.

Impact: The ad highlighted Kraft’s versatility as a kitchen staple while strengthening engagement with Hispanic audiences through language inclusivity.