Taco Bell – “Answers From Beyond!” Interactive Magic 8-Ball

Objective: Create a playful, attention-grabbing interactive experience that drives awareness and traffic to the Taco Bell website by leveraging curiosity, gamification, and brand personality.

Creative Approach: I crafted an ad inspired by the classic Magic 8-Ball toy—users are invited to physically shake their device mobile device to receive Taco Bell–branded “words of wisdom, advice, or inspiration” from their sauce packets in the crystal ball. The interaction blends novelty with humor, inviting users to engage and explore through a familiar and tactile gesture.

My Role: I handled this project end to end—conceptualizing, designing, and developing the entire interactive experience myself. From UX wireframes to motion design and coding the device-shake logic, every aspect of this ad was a solo effort, ensuring cohesive vision and execution at every step.