Facebook & Messenger App Download Campaigns – Global Performance Ads

Objective: Drive app installs for Facebook and Messenger products across diverse markets by crafting high-performing, localized ad creatives tailored to resonate with users globally.

Creative Approach: We developed a suite of performance-focused ads optimized for download conversions. Each creative was adapted for flagship markets such as Brazil, Japan, India, and Russia—resized and localized to suit platform variations and cultural nuances. The campaigns included dynamic ad formats that fit within Facebook’s app ecosystem and delivered compelling messaging across different screen sizes and placements.

My Role: I led the development of these campaign creatives—from ideation to execution. I handled creative adaptation, visual design, and format resizing to ensure each ad performed efficiently across regions and placements. My contributions helped maintain creative consistency and high performance across multiple markets.

Impact: These in-house ads consistently outperformed Facebook’s existing campaigns in key metrics across all target markets—resulting in increased user installs and improved campaign efficiency.