Listerine – Vertical Video + Store Locator Ad

Objective: Reimagine existing Listerine video assets for a mobile-first audience while creating a seamless path from product awareness to in-store purchase.

Creative Approach: We transformed a 16:9 horizontal commercial into a vertical, full-screen mobile experience. The branded video filled the entire display, maximizing impact and visibility. After playback, the ad transitions into an interactive store locator map, allowing users to instantly find the nearest Listerine retailers (as specified by Johnson & Johnson) and even launch directions to the store.

My Role: I adapted the commercial into a vertical design format, ensuring the video worked flawlessly in a mobile-first environment. I also integrated the interactive store locator functionality and designed the user flow so the transition from video to action felt intuitive and fluid.

Impact: The ad paired storytelling with direct action—capturing attention through an immersive vertical video and converting that interest by guiding users to nearby retailers.