Zyrtec – Dynamic, Location-Sensitive Rich Media Ad

Objective: Build an engaging, personalized mobile ad experience that promotes allergy resilience by delivering context-aware content—like local pollen counts and tailored tips—alongside compelling CTAs for coupons and in-store visits.

Creative Approach: This ad dynamically adapts content based on each user’s location and current weather conditions. Headlines are personalized, pollen counts are updated in real-time, and the creative delivers timely allergy-management advice. We also integrated a coupon and store locator CTA to convert engagement into action—helping users address symptoms and find nearby relief.

My Role: I conceptualized and built the dynamic creative experience, combining animation with live content feeds. I designed the UX and visual elements, and implemented backend logic to ensure headlines, pollen data, and tips updated accurately based on user location and weather data.

Impact: By serving hyper-relevant content, the ad increased user engagement and encouraged higher click-through rates to coupons and store finders.