Honda CR-V – Interactive 360° Vertical Ad

Objective: Showcase the Honda CR-V’s key features in an engaging and immersive format to boost user engagement and highlight vehicle innovation.

Creative Approach: I designed a vertical video experience that transitions seamlessly into an interactive 360° end card. Users can rotate the CR-V using touch interactions, triggering pop-ups at specific angles that highlight and explain standout features. This combination of motion and interactivity invites deeper user engagement and discovery.

My Role: I handled this project from start to finish — from concept and UX to design and development. I created every stage of the interactive experience, including the creative direction, motion, and development.