Netflix – Swipeable Video Gallery Ad

Objective: Boost awareness and drives user acquisition for Netflix originals by encouraging discovery through engaging, visual ad experiences.

Creative Approach: We built a swipeable video gallery featuring poster artwork for various Netflix shows. Users can swipe through and tap to watch a short trailer right within the ad—an interactive preview designed to entice users visually and emotionally.

My Role: I developed this rich media experience end to end—from ideation through execution. I handled the poster gallery layout, swipe gestures, and in-ad video playback to ensure a smooth and immersive preview sequence.

Impact: The format allowed users to explore multiple titles quickly, increasing time spent within the ad unit and generating higher trailer view-through rates.